About Us

Our Story

The legacy began over 40 years ago when Tom Greene started Custom Rod & Gun on June 6, 1976.

After a few years the name changed to what it is today, Custom Rod & Reel, and was established as the go to shop for local fisherman. Tom’s passion for Snook fishing is what grew into a passion for fishing throughout the world for species such as Blue Marlin, White Marlin, Wahoo, Sailfish, Dolphin and more.

The drive for innovation is what turned the shop into one of the premier tackle stores in the entire country while becoming an institution for developing new tactics and products that have been proven over the years to catch more fish. Tom had over 60 years in the industry before he retired in 2019 to pursue his love for antique fishing tackle. Custom Rod & Reel is now operated by long time employees Michael Theis and Jordan Smith.


Mike has been in the fishing industry for more than 30 years, building rods and sharing his fishing knowledge with our customers to help them to catch more fish. Mike has a wide range of knowledge from inshore fishing, offshore fishing, bottom fishing, trolling, deep dropping, etc. With his years of experience as Custom Rod & Reel’s Master Rod Builder, customers come from all over the country to have a set built by Mike. If you can dream it, Mike can build it! If you ever have any questions about how to improve your performance, Mike is your guy.


Jordan, much like Mike, started with Tom at a young age. He began fishing inshore for Snook, but didn’t take long before this developed into an affection for offshore fishing. As Custom Rod and Reel grew, Jordan’s role grew alongside it. Before taking over as the manager, he did everything from stocking shelves to reel repair gaining a wealth of knowledge of all things tackle. Jordan is now one of the proud owners and, along with his entire team, is devoted to providing the best of the best to anglers from all over the world.

Customer Service Is Our Priority

At Custom Rod & Reel we take pride in what we do, and customer service is our number one priority. Whether you are a top tournament angler or a weekend fishing warrior, the shop is your go to place for high quality gear as well as service work from rod repair, reel repair, spooling reels, rigging lures, rigging baits, etc. We have been leaders in the industry for all types of techniques and technology to help our customers put more fish in the boat.

Now offering our top-quality products online, Custom Rod & Reel provides fast reliable shipping anywhere in the world through a network of  carriers, yacht suppliers, and freight forwarders.

Saltwater fishing is our love! Whether it be catching Yellowtail Snapper, Wahoo, Mahi Mahi, King Fish, Blue Marlin, Swordfish, or Tuna, we can help you get dialed in. We service a broad market all over the world and can get you tight from the Bahamas to South Florida all the way to the North East and West Coast. If you want to know what’s biting or where to go fishing, give us a call (954-781-5600) or better yet, stop by the shop in Lighthouse Point, FL.