world-class selection with a local connection

We carry hundreds of the most popular and trusted brands in fishing, as well as offer a direct and personal approach to building your custom setup.

Established in 1976, Custom Rod & Reel has been a staple in the fishing industry generating innovative products and tactics proven to catch more fish. Locally known as the premier builder of custom fishing rods and lures in store in Lighthouse Point, FL as well as carrying top brands of fishing rods, reels, tackle, apparel, and more.

Whether it is big game sport fish or light tackle inshore species you are after, send us a message and we’ll gladly provide you with the top tips and tricks we’ve developed during our 40+ years of catching fish.